By offering exclusive tips, articles, news, updates or other promos to your registered subscribers via email, you can keep them informed about, and interested in your business. For example you can post a lead in (paragraph or two) to an article or page you've written and link to the full content on your website.

We have always subscribed to several industry-specific newsletters that do just that, and we find ourselves returning to their websites more often than others. Additionally, linking from your newsletter to your website gets customers coming back if they've forgotten about you (and it doesn’t cost you anything to send.)

Our email marketing software allows you to send newsletters, special offers and promotions via email. When integrated into your site, DNAorange.com Email Marketer can automatically capture the details of people who sign up for your newsletter. You can then send targeted emails to your subscribers and even follow up automatically with time-sensitive auto-responder emails which you can create and schedule in DNAorange.com.